What is a combination mark type logo?

Logo design branding

Saul Bass, an American graphic designer and filmmaker, once said, “Logos are a graphic extension of the internal realities of a company.” (Bass, n.d.) Companies pay a lot of money for branding. This includes catchy commercials and advertisements wherein their logo is strategically placed for maximum name recall. It is an identifying … Read more

What is a lettermark type logo?

lettermark type logo

Choosing the correct type of logo is crucial in any organization or business venture. First, one should know the different types of logos. There are seven common symbols: lettermark, wordmark, combination, brandmark, emblem and mascot. What is logo? There are two main categories of a logo; one consists of the name or … Read more

Easily Recognizable Italian Car Manufacturer Logos

Ferrari Logo

There are many iconic car brands in the world, but few are as instantly recognizable as those from Italy. Names like Ferrari, Lamborghini, and Maserati conjure up images of high-end sports cars that can go toe-to-toe with the best that Germany or Japan have to offer. While these brands are all known … Read more

What is the history of the Hollywood sign?

What is the history of the Hollywood sign

Arguably the world’s most iconic sign, nothing can match the glitter and glamor symbolized by the renowned Hollywood sign and its nine white bold letters overlooking Los Angeles, California. Yet, its original purpose wasn’t actually to denote fame and fortune from the film industry but was rather erected as an outdoor real … Read more