The History of the Craftsman Brand 

Craftsman brand logo

Craftsman is one of the most famous lines of tools that had initially started under the banner of Sears. This tools’ line undertakes a wide array of products, including hand and power tools, lawn equipment, toolboxes, and numerous other types of tools that come in handy.  Though Craftsman tools were sold under … Read more

What is the history of the Hollywood sign?

What is the history of the Hollywood sign

Arguably the world’s most iconic sign, nothing can match the glitter and glamor symbolized by the renowned Hollywood sign and its nine white bold letters overlooking Los Angeles, California. Yet, its original purpose wasn’t actually to denote fame and fortune from the film industry but was rather erected as an outdoor real … Read more

Interesting History of Singer Logo

A Singer treadle sewing machine

When it comes to the best sewing machine brands, Singer is what comes to mind. What began as I. M. Singer & Co. in 1851, is Singer Corporation today. Over the years, not only has the brand continuously improved and evolved its products but also the logos to represent growth.  Today, the … Read more

Color Psychology in Branding

A smoke with different colors

A buyer’s first impression of a brand is vital. One way to keep your buyers hooked is to present an impactful logo of your brand and the products and services. And that can be achieved by understanding color psychology to enable you to make the most of your brand. In a world … Read more