Saul Bass, an American graphic designer and filmmaker, once said, “Logos are a graphic extension of the internal realities of a company.” (Bass, n.d.) Companies pay a lot of money for branding. This includes catchy commercials and advertisements wherein their logo is strategically placed for maximum name recall. It is an identifying … Read more
Choosing the correct type of logo is crucial in any organization or business venture. First, one should know the different types of logos. There are seven common symbols: lettermark, wordmark, combination, brandmark, emblem and mascot. What is logo? There are two main categories of a logo; one consists of the name or … Read more
Branding elements like typefaces, logos, and colors are simply tools that help you convey your message and connect with your target audience. Graphic icons, symbols, or images that represent a company’s identity or activities are known as logo symbols, often known as brand marks or pictorial marks. A brand mark is a … Read more
The Logo’s Purpose A logo design is more than simply a picture and some beautiful fonts; a logo is a brand’s visual identifier and serves only that purpose. Simply by looking at your logo, potential customers should be able to recognize your company, understand who you are, and what you do. The … Read more
Logo changes are always a big deal since they have a significant impact on a company or brand. Depending on the design, they can be exciting, or they can be disastrous. The automotive industry is an excellent example of companies that heavily relies on the use of logos. Over the years, we’ve … Read more
There are many iconic car brands in the world, but few are as instantly recognizable as those from Italy. Names like Ferrari, Lamborghini, and Maserati conjure up images of high-end sports cars that can go toe-to-toe with the best that Germany or Japan have to offer. While these brands are all known … Read more
The Hollywood sign is one of the most iconic landmarks in the world. It’s been featured in movies and TV shows and has become a symbol of the entertainment industry. But few people know who designed it. In this blog post, we’ll explore the history of the Hollywood sign and find out … Read more
The Hoover logo is one of the most iconic logos in history. It has been around for over 100 years and has undergone many changes over time. In this blog post, we will take a look at the different versions of the Hoover logo and discuss why it changed over time. We … Read more
Introduction Tyson Foods is the world’s largest processor and marketer of chicken, beef, and pork. The company has been around since 1935, but it wasn’t until the early 2000s that they developed a new logo. Tyson Foods has been led by Don Tyson since 1967, with his son John taking over in … Read more
Arguably the world’s most iconic sign, nothing can match the glitter and glamor symbolized by the renowned Hollywood sign and its nine white bold letters overlooking Los Angeles, California. Yet, its original purpose wasn’t actually to denote fame and fortune from the film industry but was rather erected as an outdoor real … Read more