What is a combination mark type logo?

Logo design branding

Saul Bass, an American graphic designer and filmmaker, once said, “Logos are a graphic extension of the internal realities of a company.” (Bass, n.d.) Companies pay a lot of money for branding. This includes catchy commercials and advertisements wherein their logo is strategically placed for maximum name recall. It is an identifying … Read more

What is a lettermark type logo?

lettermark type logo

Choosing the correct type of logo is crucial in any organization or business venture. First, one should know the different types of logos. There are seven common symbols: lettermark, wordmark, combination, brandmark, emblem and mascot. What is logo? There are two main categories of a logo; one consists of the name or … Read more