Saul Bass, an American graphic designer and filmmaker, once said, “Logos are a graphic extension of the internal realities of a company.” (Bass, n.d.) Companies pay a lot of money for branding. This includes catchy commercials and advertisements wherein their logo is strategically placed for maximum name recall. It is an identifying … Read more
Choosing the correct type of logo is crucial in any organization or business venture. First, one should know the different types of logos. There are seven common symbols: lettermark, wordmark, combination, brandmark, emblem and mascot. What is logo? There are two main categories of a logo; one consists of the name or … Read more
Logo-making is easier said than done. Business owners frequently struggle with the complex design process, particularly implementing the best techniques, avoiding clichés, and achieving an original and recognizable logo outcome. While some designers advocate for more advanced design techniques, the most memorable logo for branding are always the ones that are kept … Read more
Whether you are starting your own business or organization, creating a logo is an excellent way to introduce your brand. A logo is a graphic mark or image that is related to your group’s background. Successful companies are known for their simple but striking logos, which significantly boosted their brand’s presence. That … Read more
A logo is an image worth a thousand words, transcending more than being a collection of shapes, colors, and letters rolled into one. In its essence, it is a symbol of your brand’s personality, story, vision, goals, and everything you want to impart to customers. Thus, helping you build connections with your … Read more
If you’re designing a logo simply for the sake of having one, then you’re missing a lot for your business. Have you correctly guessed the nature of the business through their logo without hearing about them before? Otherwise, you might have identified famous logos without their name integrated into the design. Having … Read more