When you get a logo designed for your company, you’ve most likely devoted a lot of time and effort to how your logo will represent your brand. After all, your logo serves as your entity’s spokesperson in a digital or graphic format and can influence your customer’s perception. With that, your logo should reach as many consumers that it can get. Remember, no matter how good your company logo is, without an audience, it’s merely a design. Don’t fret as we don’t want that happening! Here, we’ve collated some of the best tips on how to make your company logo familiar.
Create a hype on your new logo
Don’t launch a logo right away, as you can create a buzz right from the start. Organize an event to launch your new logo, and stir the audience’s interest. Of course, social media is your best ally in creating the hype. You can introduce your new logo through Facebook and Instagram, and you’ll surely rake in likes and shares, making your logo known to customers. Don’t forget to ask your audience for some feedback, as they’ll become handy, and will also let them feel that their insights are being valued, which is another plus for your company.
Merchandising is arguably the most popular way of logo marketing used by most companies and businesses. Simply place your logo on mugs, cups, caps, and t-shirts and ingrain your logo into the awareness of your target audience. What’s great is that the latter items are apparel, which means anyone sporting them will carry your logo wherever you go. Thus, giving your logo a wider reach.
Moreover, merchandising offers limitless options, and this is where you can unleash your creativity with your brand. Is your company beverage-related? Why not create bottle-openers or jugs instead? Are you selling food? A fridge magnet with your logo can be a unique idea. Use your imagination to the max and you’ll be surprised what other cool things you can use to promote your logo.
Give merchs on social media
So, you’ve finally decided which merch to get, and have already produced enough of them. Where do you go next? Again, social media is your best resort when it comes to driving traffic. Give away those merchandise for free on your Facebook or Instagram page. Well, free in a way that the only things they need to get the item are to submit a photo of them using your company’s products or sharing some of your posts to their friends. Drop these kinds of activities during primetime as that is the time people are mostly hooked on social media – you’ll be surprised how far your logo can get. While you’re at it, make sure to add your logo on every post, photo, and video. The more engagements, the greater familiarity your targeted audience will get.
Add your logo to your email signature
Think of how many emails your company sends out per day? 10? 20? 30? If your company is bigger, then you might be sending them a hundred times daily. Regardless of the number, sum it all up in a year, and that’s a ton! Now, what’s at the end of those emails? Is it just your staff’s name wishing the readers all the best? If yes, then you’re missing a lot. One of the best ways to boost the familiarization of your logo is by adding it to your email signature. Aside from the usual name and greeting, make sure to include the logo and your website and social media links to reach a greater audience.
Another way to make your logo familiar is by engaging in industry affiliations. Look for companies related to your business and ink deals that can favor both sides of the parties. For instance, if you’re running a food business, tying with a company selling air fryers or food processors can benefit your company. Having them carry your logo and products during their events or launches while you do the same thing in return is a win-win situation.
Your company logo is vital in attracting customers and in representing your brand. Some logos are so popular enough that they even become part of some people’s culture. Just make sure to follow the listed tips, and see how powerful your logo can reach and how powerful it can be.