A logo is an image worth a thousand words, transcending more than being a collection of shapes, colors, and letters rolled into one. In its essence, it is a symbol of your brand’s personality, story, vision, goals, and everything you want to impart to customers. Thus, helping you build connections with your customers and foster loyalty.
With such importance, it’s vital to create a logo that is memorable and hits the mark. Yet, some owners still forget to create an excellent one, given all the intricacies and other tasks involved in operating the business.
Luckily, building a professional logo never needs to take too much of your valuable time. You can create one in minutes and have a logo that will serve as an ambassador for your brand. Here’s how you can do so:
Find an inspiration
Beginning a creative task is often the most challenging process, whether you have too many ideas to work on or have nothing to start from at all. A great way to solve that is to find inspiration around you. Look at the successful brands and their logos and try to peruse what made them renowned. Pick out positive elements and incorporate them into your logo. However, be sure to have the personality and values of your business in mind.
Additionally, there is an upteem list of sites, specially created to help people find ideas. Some of the sites you can visit include Dribble, Behance, Logospire, and Logoed. Other media platforms like Instagram and Pinterest also offer a wide collection of logos that will trigger your creative juices. Just use hashtags, such as #logo, #graphicdesigns, or #logodesigns to view various designs and styles, which you can use in your brainstorming session.
Draw your ideas on paper
Once you have found inspiration, it’s time to draw them on paper. It’s relatively easier to conceptualize logo design visually, rather than piling all ideas in your mind. Don’t worry, you don’t have to be a great artist or be too conscious about your sketching skills. What you only like is to release all you have in mind and transfer them into paper. You’ll be able to come up with a logo design quicker when you have creative freedom.
Use a logo maker
If you’re seriously having a hard time devising a logo, logo makers can be your best ally. They offer ready-made designs, editable templates, images, and fonts to users. Be sure to find a site that boasts the biggest collection, so you will have more items to choose from and be able to attain your desired logo. Often, all you need to do in the software or site is to pick a template, change the fonts and colors, add images or symbols, and insert your brand name. Viola! You now have a customized professional logo for your business.
Pick the right logo design software
Logo makers and design software undoubtedly offer convenience and variety, only if you’re using the correct one. Before starting to create your logo, check first if the software or site can be used to create high-quality and scalable images. Remember, your logo should be crisp, and vivid for it to be aesthetically pleasing and enticing to your targeted consumers.
Plus, your logo will appear virtually anywhere, on your website, store signs, documents, magazines, and posters. You can also use it for your promotional merchandise, brochures, or flyers. With that, it should be scalable, which means it should still be clear or retain its quality, no matter what size is the medium. By picking the right software or site in the first place, you eliminate the chances of hitting a brick wall at the end of the process.
Hire a logo designer
If you’re not confident or don’t have any experience in creating a logo, your best resort in getting a quick logo is to hire a logo designer. These professionals have the expertise and knowledge to devise a logo, which specifically fits your business and will shine among the rest. Just be sure to let the designer understand your business, its story, vision, and goals, for him to get everything right. Once he or she does, you can rely on their talent, and skip the effort and time needed in designing your logo yourself.
These tips are great ways to help you quickly get a professional business logo. While you can do a logo in minutes, remember that it is still advisable to devote ample time when designing a logo. That way, you can be assured that you exhaust all ideas and possible elements. Thus, getting the perfect logo that will be the gateway of your customers to your brand’s identity.