Car manufacturing or the automotive industry started around the 1860s where its total car production was led by the United States, next by most European countries where the oldest car model is still in production. Ever since car production was born, it developed into a more sophisticated and functional machine than a man has ever made. Along with those developments, car manufacturers advanced themselves into an established industry of auto-making, where they brand-named their products by installing unique logos.
For almost a century, these unique logos became iconic in today’s modern times. In which, using the manufacturer’s logo alone can create an enormous impact on the selling price that could even double its original price. And there is no doubt the automobile industry has seen massive growth:
There have been numerous iconic car manufacturer logos that was duly recognized through the years, and for the benefit of everyone, some of those iconic logos will be highlighted here. So try to digest these descriptions as you acquire new insights on how each manufacturer’s logo has gained unquestionable recognition and influence throughout the world.
In case you don’t know, like other car manufacturers, Abarth originated from its founder Carlo Abarth. While its logo bearing a shape of a black scorpion signifies Carlo’s astrological sign, the Scorpio. Carlo wanted to use his star sign to symbolize the birth of his motoring invention.
Abarth’s logo primarily uses two main colors which are red and yellow, to easily attract the public’s attention. The prominent scorpion logo utilized itself with a shield. When combined, it creates a striking image of victory and strength that became popular with racing themes.
Bayerische Motoren Werke or more commonly known in its initials as BMW, since it’s easier to say by most English-speaking people, has developed an iconic logo that both reflects power and classiness. Due to the logo’s elegant image, BMWs were primarily used to represent professionalism among the world of corporations.
The main parts of the logo, like the black outer circle, signifies its previous line of business as an aircraft engine manufacturer. In comparison, the blocks of blue and white signify the propellers of the aircraft that historians of auto industries extremely criticized.
Cadillac is a French name that was originated from the family coat of arms Antoine Laumet de la Mothe, Sieur de Cadillac, who is the French explorer that founded Detroit in 1701. Despite its French name, Cadillac is an American-based car brand that is currently owned by General Motors Corporation.
Just so you know, its founders wanted to give Cadillac a long-lasting noble mission that benefits most of the masses, which is to create a trustworthy, but low-cost horseless carriage. Its noble mission gave birth to its iconic logo that displays unswerving reliability within the masses’ financial competence.
Ferrari is an Italian automotive manufacturer that was rated as the world’s most powerful brand by Brand Finance in 2014. Its involvement with the Formula One World Championship gave way to produce high-end and high-performance racing cars, supercars, and even luxury sports cars. A few years back in 2018, the Ferrari model 1964 250 GTO is undoubtedly the most expensive car of all time, with the highest record of sold single unit at an amount of 70 million dollars.
Looking back to the past on how Ferrari started, its black prancing horse was first painted by Francesco Barraca, an Italian ace fighter, and became Italy’s national hero. Barraca used the black prancing horse to paint it at the tail of his plane for good luck.
Years after the death of Barraca, Enzo Ferrari, a car-loving Italian who met Barraca’s parents in 1923, told him to use the same black prancing horse as a symbol of good charm. Ferrari did so and added a yellow shield at its background to signify his birthplace in Modena.
Competing with the black prancing horse of Ferrari is the gold snorting bull of Lamborghini. These car logos are created by its founder to display power, thrill, and beauty that created an opportunity to be involved in the manufacturing of racing cars and luxury sports cars. Its founder wanted its drivers to experience a heightened thrill and enjoyment whenever they use Lamborghini cars.
Similar to the Ferrari, the Lamborghini is an Italian brand while owned by Volkswagen Group using its subsidiary Audi automotive. It was founded by a bullfight-loving Italian named Ferruccio Lamborghini, who used the iconic bull logo because of his astrological sign Taurus and his passion for bullfighting events in Spain.